The Marketing for Accountants Course
A 3 Month Programme Starting January 2025.
₹20,000
In this unique programme the Samera team will cover in a step by step manner EVERYTHING you need to know and do to get high-quality Global clients.
The 12-week programme will cover:
- Content Creation: Pull marketing often involves producing high-quality, useful content that addresses the needs and interests of your target audience, such as blogs, videos, social media posts, eBooks, and webinars.
- Website, SEO and Online Presence: By optimizing your website and content for search engines (Search Engine Optimization or SEO), you make it easier for potential customers to find you when they’re searching for information or solutions related to your offerings.
- Engagement and Interaction: Pull marketing leverages channels like social media, forums, and customer service to engage with customers in a way that builds trust and rapport.
- Brand Building: Instead of pushing products directly, pull marketing builds a strong brand image that makes customers want to engage with and purchase from you.
- Customer Journey Focus: It aligns with the entire customer journey, from awareness to decision-making, providing value at every stage to gradually convert interest into loyalty.
This programme will include exclusive access to free weekly live webinars, 1-1 meetings with our marketing and multimedia team.
Week 1:
How to PULL?
- Overview of pull vs. push marketing strategies
- The benefits of a pull marketing approach
- Understanding customer psychology and the buyer’s journey
Week 2:
Building Your Brand
- Defining your brand’s mission, values, and voice
- How to differentiate your brand in a crowded market
- Importance of consistency in branding
Week 3:
Lights, camera, action
- Introduction to content marketing strategies
- Types of content that attract attention (blogs, videos, infographics)
- How to develop a content calendar
Week 4:
Storytime
- The power of stories in attracting an audience
- Creating a compelling brand narrative
- Case studies of brands that use storytelling effectively
Week 5:
Search Engine Optimization (SEO) Basics
- Understanding how SEO contributes to pull marketing
- Keyword research techniques
- On-page and off-page SEO strategies
Week 6:
Social Media Marketing
- Using social media platforms to engage your audience
- Creating shareable content
- Building a community around your brand
Week 7:
Leveraging Influencers and Word-of-Mouth
- Understanding the power of influencer marketing
- How to collaborate with influencers organically
- Encouraging word-of-mouth recommendations
Week 8:
Developing a Content Distribution Strategy
- Best practices for distributing content across platforms
- Syndication and repurposing of content
- Maximizing reach without a large budget
Week 9:
Lead Magnets and Conversion Optimization
- Creating effective lead magnets to attract potential customers
- Understanding landing pages and call-to-action strategies
- Tracking and optimizing conversions
Week 10:
Email Marketing as a Pull Strategy
- Creating personalized email campaigns that resonate
- Building long-term customer relationships through nurturing
- Crafting compelling subject lines and content
Week 11:
Measuring Success and Analytics
- Understanding key metrics for pull marketing
- Tools for tracking and analyzing campaign performance
- How to adjust strategies based on data
Week 12:
Putting It All Together & Long-Term Strategy
- How to integrate all elements into a cohesive marketing strategy
- Long-term growth strategies for sustained pull marketing success
- Case studies and actionable takeaways
Sign up today
₹20,000
Starts Week 1 January 2025
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