Our Vision, Mission and Story

Our Vision

At Samera Global, we envision a world where accountants are empowered to build better businesses, realising their dreams while driving economic growth and prosperity.

Our Mission

Our mission is to empower the World’s accountants to build a better business. With our educational resources and consultancy we provide accountants the tools they need to start, build and grow their firms. We also provide the personnel, software and resources needed to outsource and offshore their workload, helping to shoulder the burden and ensure smooth operations.

Our Story

Since our humble beginnings, we have become leaders in the UK’s Dental Industry whilst retaining our most important belief that the right people build the business.

This is the table I started the Samera business on 20 years back. It’s teak, from John Lewis and bought in the 1970s by my parents. It’s still standing strong, and so are we.

Strong foundations in life and business make a huge difference.

In those twenty years, we have experienced many highs and lows, from Bootcamps to new clients to retiring clients to new team members to old team members.

But in truth Samera never would have really gotten off the ground if it was not for my father, Ajja. He is 93 years of age and still standing strong despite the chaos around us in the world.

But my dad, Ajja, is still my biggest fan and critic – Aren’t all parents?

Like many, I worked hard through school and university (my dad was a single parent) and I managed to get my dream job in the City. The dream job proved to be a nightmare, and this was the impetus to start Samera.

Ajja was dead against me starting a business and turning away a highly financially lucrative career as an Investment Banker, to start my own business from his dining table.

As they say, the rest is history, we may not be the biggest of businesses, but it has been one heck of a ride and we are stronger than ever.

My children (aged 15 and 18) have grown up knowing nothing else but entrepreneurship in our household (they think their mum has more natural instincts and I tend to agree) but I would wholeheartedly encourage anyone seeking to take the bold move into their business to just do it.

It won’t be easy, you will get ripped off, you will lose money and you will wonder many times why you are doing it, but truth be told it has been an amazing 20 years.

Our next step is becoming a global firm, with the recent opening of our Delhi Office in 2023. This is an exciting stage of our firm as our team grows, we can support our clients and also the wider global accountancy community with offshoring support.

There are too many people to thank, so I won’t write an endless list, just a massive thanks to Ajja who was my harshest critic but also my biggest supporter to this day.

I am truly so excited about the next 20 years to see what this brings, despite the uncertainty, there are considerable opportunities out there – you just need to hunt them down!”

• Competitive Salaries.
• Healthcare policy for employees with additional benefits and cover up to 5 lacs.
• Flexible/remote working possibilities.
• On-time appraisals and growth Opportunities.
• Monthly team outings for bonding and relaxation.
• Annual team trips within and outside the state or country. (see our video of our recent Goa trip)
• Fixed Saturdays and Sundays off for a healthy work-life balance.
• Opportunities for personal and professional development, including support for further education in both accounting and other fields of interest.

• Open forums for direct communication with our CEO, Arun Mehra, ensuring transparency and employee engagement.
• Observance of Indian and UK holidays to accommodate cultural festivities.
• Employment opportunities for individuals from diverse regions of India, fostering knowledge exchange and a positive work environment.
• Regular team-building exercises, including joint weekly calls with our CEO.
• Exposure to client interactions through training and skill enhancement programs.
• Ongoing training sessions for staff on various essential software and skills.