Digital Marketing for Accountancy Firms

Struggling to reach new clients?

We help accounting firms like yours leverage the power of digital marketing to generate leads and grow your business.

The Challenge

Your clients are searching for their new accountant online. If they can’t find you there they’ll find someone else.

Traditional marketing still has its place, but today’s accounting firms need a strong digital presence to attract and convert leads.

A well-designed website, strong SEO, and consistent content are the difference between an invisible firm and one that’s always in demand.

At its core, digital marketing for accountants is about being visible, credible, and easy to find when potential clients need you most.

Why Digital Marketing Matters for Accountants?

Referrals and networking will always be valuable, but they can only take you so far.

A modern accounting firm needs a digital strategy that:

Builds trust online through content and authority
Drives traffic through search engine visibility
Converts visitors into qualified leads
Positions your firm as an expert in its niche

That’s where we come in.

We specialise in helping accounting firms grow online through a focused mix of SEO, website design, content marketing, social media, and PPC advertising – all tailored to the accounting industry.

Our Services

Search Engine Optimisation (SEO)

SEO is the foundation of your online success. We optimise your site so that when potential clients search for accounting services, your firm appears at the top.

Our SEO experts audit, refine, and improve every part of your digital footprint — from technical structure to keywords and content strategy — to ensure maximum visibility.

Website Audits & Strategy

If your website isn’t generating leads, we’ll find out why. We perform a comprehensive audit of your current site, covering SEO, user experience, speed, and conversion design. You’ll receive a full report detailing what’s working, what’s not, and how to fix it – all backed by actionable recommendations.

Website Design & Development

Your website is often the first impression a potential client gets of your firm.
We build professional, high-performing websites for accountants that:

Look trustworthy and polished
Rank on Google
Load quickly and work perfectly on mobile
Are designed to convert visitors into enquiries

From structure to copy, every element is built with SEO and client conversion in mind.

Social Media Marketing

Social media gives your firm a voice – a way to connect, educate, and engage your audience.
We help you:

Build a consistent, professional presence across key platforms
Share valuable insights and financial tips
Strengthen your brand awareness and trust
Attract new clients through meaningful online engagement

Whether you want strategic guidance or full management, we’ll create a social media plan that fits your goals and tone.

Content Writing & Blogging

Quality content builds authority and drives traffic.
Our content team specialises in writing for accountants – producing blogs, articles, and web copy that educate, inform, and convert.

We’ll create content that:

Builds trust and credibility over time
Answers client questions and positions you as an expert
Improves your SEO rankings with keyword-rich articles

Pay-Per-Click (PPC) Advertising

When you need quick results, PPC advertising can deliver targeted traffic fast.

We design and manage campaigns that focus on quality over quantity – reaching people who are actively searching for accounting help.

Our team continually monitors and optimises campaigns to maximise your return on investment.

Our SEO Packages:

We offer flexible options depending on how hands-on you want to be and how much support you need.

Bronze

Learn & Build the Foundation

Best for:

Accountants who want to handle their own marketing with professional guidance.

In our course Digital Marketing for Accountants, our Head of Marketing takes you step-by-step through everything you need to know about developing an effective online marketing strategy.

Includes:

Access to our Digital Marketing for Accountants course
Lessons on building a high-performing website
SEO, content, social media, and PPC fundamentals
Templates and guides for implementation

Goal:

Equip you with the skills and strategy to manage your firm’s marketing confidently.

Silver

Audit & Action Plan

Best for:

Firms with an existing website that want to understand how to improve it.

In our Silver Package, we will produce a detailed action plan designed to give you the tools and advice you need to improve your website and implement the proper SEO tips you need to succeed.

Simply give us your website and we’ll get to work performing an extensive audit of your site.

Includes:

Full SEO and website performance audit
In-depth report with technical, content, and visibility recommendations
Strategic advice for SEO, social media, and PPC improvements
Optional consultation to review findings

Goal:

Provide a clear, actionable roadmap to improve your firm’s online performance.

Gold

Website Design & SEO Implementation

Best for:

Accountants who need a modern, lead-generating website.

Our gold package gives you direct access to our team’s expertise. Not only will we perform the SEO audit and produce the action plan report, we will implement all the recommendations we set out.

Includes:

Bespoke website design and development
Fully SEO-optimised build
Fast, mobile-responsive, and conversion-focused
Integration with analytics, contact forms, and client tools
On-page SEO setup and keyword optimisation

Goal:

Create a professional, search-optimised website that converts visitors into clients.

Platinum

Full Digital Growth Partnership

Best for:

Firms that want an ongoing, done-for-you marketing partnership.

Our Platinum Package is our most comprehensive solution — a full, done-for-you digital marketing partnership. We take care of every aspect of your online presence, from SEO and website performance to content creation, PPC campaigns, and social media management. It’s the ideal choice for firms that want ongoing growth without having to manage the marketing themselves.

Includes:

Everything in Gold, plus:
- Ongoing SEO management and reporting
- Monthly blog and content creation
- Social media management and strategy
- PPC campaign setup, optimisation, and management
- Continuous performance tracking and insights
- Regular strategy calls with your dedicated marketing consultant

Goal:

Deliver a complete digital marketing system that consistently attracts, engages, and converts high-quality clients.

Let’s Grow Your Firm Online

Your next clients are already searching for you. Let’s make sure they find you first.

Whether you need expert advice, a brand-new website, or a full-scale digital growth strategy, we’ll help you turn your online presence into a powerful marketing engine.

Use the form to get ahold of us.

Or give us a call:

UK
(+44) 20 7100 8788

US
+1 (929) 542 1710

India
(+91) 011 4759 7224

Curious about how we can support your business? Share your info below, and we’ll reach out to explore how Samera Global can help.