At Samera, we have ALWAYS done things differently.
At the heart of our work are niche dominance, global teams, breaking cross-cultural barriers, multiple income streams, supporting the communities we work in, and a strong team culture.
But to have a successful firm, we need happy, confident leaders who will forge forward, even when the outlook may look challenging.
Welcome to The Samera Way.
In this free live webinar learn how to build a firm where you and your team thrive, and you find real happiness in the day-to-day.
Arun will share his journey, mistakes, ideas and predictions.
Sign up below to learn the Samera Way!
The Samera Way
Creating The Happiness Centred Accounting Firm
Online Webinar
23 April 2025
11:00
So what is the Samera way?
1.
Never follow the crowd, raise your head above the parapet and be willing to fail.
As accountants we are trained to be risk averse. But as a firm owner you are an entrepreneur first, accountant second. So experiment and always be willing to do things differently.
2.
Go deep into a sector, and identify other services you can provide to your niche clientele.
Our niche is the dental sector and we do much more than accountancy, we are FCA regulated finance brokers, Practice Sales Agents, run a Dental Buying Group, provide offshoring team members too.
3.
Build a global team, and a world class supportive culture across the whole firm.
Our team is across the UK, Europe and India, and we treat each team member equally and ensure across the firm our values are embraced.
4.
Create useful and interesting content, and share this across key digital platforms.
Our global creative team is active in creating insightful content to share with clients and potential new clients across key social media platforms.
5.
Embrace new technology, experiment and train your team.
AI is here, so it is time to adapt, our AI team is already developing in house tools to help improve productivity across the firm.
6.
Build a firm that allows you the flexibility and freedom to choose the life you want, not what others expect you to want.
If running your firm is not fun, only you can change it, design the firm so you do the things you enjoy and build a strong team around you that can deliver.
7.
Focus on how you can become the best leader possible by hiring people better than you.
Listen to your team, develop your team, and create a culture so they NEVER want to leave.
8.
Spread your risk, create multiple income streams across your businesses.
Essential in a rapidly changing world, the accountancy firm of the future won’t be compliance, it will be advisory and relationship focused.
9.
Remember there is so much more to life than your firm. Your health and wellbeing should always be your priority. Your firm should never be your top priority.
Your firm is important, but your life is MUCH more important. Never forget money comes and goes, but time NEVER does, spend it wisely on your health and with the people you care about.
10.
Do something that matters, we are the lucky 0.01%, so do something much more than your firm and make a difference.
Our global team is active in a whole host of charity initiatives from dealing with educating kids in Indian slums, to educating women around domestic violence, there is a big world out there that needs our help beyond our businesses.
11.
Collaborate with your peers, don’t see them as your competition but as your colleagues so all boats rise as the tide comes in.
We actually provide offshore resources to one of our largest competitors. Why? We feel helping each other will only benefit all parties. A mindset of abundance rather than scarcity is the key to happiness and success.
Never be afraid of experimenting and trying to do things differently.
Arun Mehra FCA
About Arun
With almost thirty years of commercial experience and knowledge in business, Arun’s expertise is valued by hundreds of businesses across the globe. His financial acumen and know-how, along with his hands-on commercial expertise have helped clients, large and small, new and established to achieve great things.
Arun qualified as a UK Chartered Accountant with PwC London. He worked in Investment Banking as a Vice President at Bank of America before starting Samera in 2002.
Arun possesses a first-class degree in Electronic Engineering from the University of Bristol and is passionate about helping accountancy firm owners create a happiness centre firm.
Online Webinar
23 April 2025
11:00
I have spent my whole professional life experimenting, with successes and failures, but this love of going against the norm has enabled me to grow as an individual in a direction I desire and build a firm that always puts people before profits.
Arun Mehra FCA