Sustainability, once considered a buzzword, has evolved into a fundamental aspect of business operations across various industries. Anticipated to soar from $11.2 billion in 2020, the global market for green technology and sustainable development is projected to reach $36.6 billion by 2025 [1].
Accounting firms, often the unsung heroes of financial responsibility, are no exception. For accounting firms, sustainability extends beyond eco-friendly office practices; it involves adopting a holistic approach that encompasses environmental, social, and economic considerations. The urgency for accounting firms to embrace sustainable practices stems from the undeniable impact of climate change, heightened social awareness, and the evolving expectations of clients and stakeholders.
Clients and stakeholders are now more discerning, not just focusing on the numbers but also on the principles that guide a company. Therefore, sustainability has become a significant factor in their decision-making process when choosing business partners.
4 Sustainable Accounting Practices for Firms
Last year, CDP revealed that while numerous companies had outlined net-zero plans, merely 7% possessed a credible strategy to effectively implement and achieve these goals. [2]
This blog explores four crucial ways in which sustainable accounting practices can benefit businesses, delving into the perspective of accounting firms and offering actionable imperatives for each.
Cost Savings through Efficiency Improvements
Accounting firms can significantly reduce their environmental footprint and operating costs by embracing sustainable practices.
A McKinsey study identified a strong link between a company’s resource efficiency and its financial performance, revealing that by cutting resource costs, a business can enhance operating profits by up to 60% [3].
Adopting energy-efficient technologies, optimizing resource utilization, and minimizing waste not only contribute to a healthier planet but also translate into tangible financial benefits for the firm. From energy-efficient lighting systems to digitizing processes, accounting firms can take several steps to enhance efficiency and reduce operational costs.
Action Points: Begin by conducting an energy audit to identify areas of improvement in office energy consumption. Next, implement paperless processes and digitize documentation to reduce paper waste. Lastly, invest in energy-efficient office equipment and appliances for a comprehensive approach to cost savings and efficiency.
Enhanced Reputation and Client Loyalty
In an era where corporate social responsibility (CSR) is a key factor influencing consumer choices, accounting firms can strengthen their reputation by aligning with sustainable values. Clients are increasingly conscious of the environmental and social impact of their business partners. A sustainability commitment can become a differentiator, attracting clients who prioritize ethical and environmentally responsible practices. Moreover, a positive reputation enhances client loyalty and can lead to long-term business relationships.
Action Points: Communicate sustainability initiatives through marketing channels and client interactions to build awareness. Incorporate sustainability reporting in financial statements to showcase commitment transparently. Additionally, engage in community initiatives and partnerships to reinforce social responsibility and further enhance the firm’s reputation.
Did You Know?
Cost Savings through Efficiency: Sustainable practices lead to significant reductions in resources and energy usage, which translates into lower operational costs. ( Source: Stephen Ashkin Father of green cleaning, Cost Savings Are One of the Key Benefits of Sustainability)
Enhanced Reputation and Client Loyalty: Companies committed to sustainability tend to attract customers and clients who value environmental responsibility, fostering stronger business relationships. (Source: National Library of Medicine, A Multigroup Analysis among Generations X and Y)
Regulatory Compliance and Risk Mitigation: Proactively adopting sustainable practices helps firms stay ahead of regulatory changes and reduce potential risks associated with non-compliance.( Source: Neumetric, Regulatory Compliance, and Legal Risk: A Proactive Approach)
Attracting and Retaining Talent: Modern employees are increasingly driven by values; firms that prioritize sustainability are more likely to attract and retain motivated, high-caliber staff. (Source: McKinsey & Company, Attracting and retaining the right talent)
Regulatory Compliance and Risk Mitigation
The regulatory landscape is evolving rapidly, with governments worldwide implementing stringent environmental and social reporting requirements. Accounting firms that proactively integrate sustainability into their practices not only stay compliant with existing regulations but also position themselves favorably for anticipated changes. Beyond compliance, sustainability practices contribute to risk mitigation by addressing potential financial, environmental, and social liabilities.
Action Points: Stay informed about emerging sustainability reporting standards and regulations to ensure proactive compliance. Integrate sustainability risk assessments into audit and assurance processes for a comprehensive approach to risk mitigation. Develop a comprehensive sustainability policy to guide the firm’s practices and decision-making, ensuring alignment with regulatory requirements.
Attracting and Retaining Talent
The workforce of today, particularly the younger generation, is increasingly values-driven. Employees seek employers who prioritize sustainability and corporate responsibility.
The Deloitte Millennial Survey reports, over 50% of participants indicate that they investigate a company’s environmental practices before deciding to join, and one in six individuals has already switched jobs or industries due to climate-related concerns [4].
By embracing sustainable accounting practices, firms can attract top talent and improve employee satisfaction and retention. A sustainable workplace fosters a positive and purpose-driven environment, contributing to a motivated and engaged workforce.
Action Points: Develop and communicate a clear sustainability policy to potential hires during recruitment processes. Incorporate sustainability awareness into employee training programs to ensure alignment with the firm’s values. Establish employee-driven sustainability initiatives and recognition programs, creating a collaborative and engaged work environment that resonates with the values of the workforce.
Conclusion
The road to a greener ledger may present challenges, but the benefits for your firm and the planet are undoubtedly worth the effort. Sustainable accounting practices are not just a moral imperative but a strategic necessity for modern accounting firms. The four ways discussed above collectively contribute to the long-term success and resilience of accounting businesses.
Regularly revisit and reassess your sustainability initiatives to stay aligned with evolving best practices and emerging trends. As sustainability continues to gain prominence, accounting firms must evolve to meet the expectations of clients, employees, and regulators. By integrating sustainability into their core practices, accounting firms not only contribute to a greener planet but also ensure their own sustainability in an ever-changing business landscape.
Expert Opinion
In our firm, we are a strong believer in doing what we preach. From encouraging remote work, to being a 100% paperless firm, to using low-energy technology to encouraging less travel from our team members, to only purchasing minimal marketing collateral to give to clients. It’s important to us that we do our bit for a sustainable world.
At Samera, we use MS teams all day to ensure travel is minimized, use low-energy hardware and servers, ensure we are as paperless as possible, and have decided not to buy any swag for exhibitions.
Bibliography
- https://www.reportlinker.com/p05816393/Green-Technology-and-Sustainability-Market-by-Technology-Application-Global-Forecast-to.html
- https://www.cdp.net/en/guidance/guidance-for-companies/climate-transition-plans
- https://www.mckinsey.com/capabilities/sustainability/our-insights/sustainability-blog/how-the-e-in-esg-creates-business-value
- https://www.deloitte.com/global/en/services/risk-advisory/blogs/gen-z-and-millennial-survey.html
Reviewed By:
Arun Mehra
Samera CEO
Arun, CEO of Samera, is an experienced accountant and dental practice owner. He specialises in accountancy, financial directorship, squat practices and practice management.
