Event
Digital Marketing for Indian Chartered Accountants to Gain Global Clients
Join our one-day workshop.
Central Bengaluru 8 February 2025
₹10,000 / ticket
When?
Saturday 8th February 2024
Where?
Central Bengaluru Hotel
Exact venue to be confirmed once we have confirmed bookings.
How to Book
We need a minimum of 25 people to attend this event. If you are keen to attend, please register yourself on the waitlist , and once we hit the minimum number of registrations of 25 people we will only request payment from you and confirm the event!
Spaces are strictly limited.
Opportunity to connect with like-minded professionals.
Athithiyien
A eyeopener program for person venturing into outsourcing business.
Vasanthan
Meeting Agenda
This agenda ensures a mix of theory, practical application, and networking opportunities tailored to empower Indian CA firms to use digital marketing for global client acquisition.
| 9:00 – 9:30 | Registration & Networking |
| 9:30 – 10:00 | Workshop Kickoff – Welcome Address: Overview of the workshop goals and the importance of digital marketing for Indian CA firms. – Introduction Session: Icebreaker activity where participants introduce themselves and share their digital marketing challenges. |
| 10:00 – 11:00 | Session 1 – Understanding the Digital Marketing Landscape – Key Topics: • Why digital marketing is essential for CA firms in India to go global. • Overview of digital marketing channels (SEO, social media, email, content, and PPC). • Challenges and opportunities for CA firms targeting global clients. – Interactive Activity: Participants identify their current digital marketing presence and set goals for global outreach. |
| 11:00 – 11:15 | Tea Break |
| 11:15 – 12:15 | Session 2 – Building a Global Digital Presence – Key Topics: • Crafting a website optimized for international clients (content, design, and SEO). • The role of Google My Business and LinkedIn in building trust globally. • Tailoring your services and messaging to different regions. – Practical Exercise: Participants outline their ideal website structure and list keywords relevant to their global audience. |
| 12:15 – 13:15 | Session 3 – Leveraging Social Media for Global Reach – Key Topics: • Choosing the right platforms: LinkedIn, YouTube, Instagram, and Twitter. • Creating engaging, culturally appropriate content. • Building authority through thought leadership and testimonials. – Hands-On Activity: Crafting a LinkedIn post, YouTube video or Instagram reel targeting international clients. |
| 13:15 – 14:15 | Networking Lunch – An informal setting for attendees to discuss their digital marketing strategies and make connections. |
| 14:15 – 15:15 | Session 4 – Mastering Content Marketing – Key Topics: • Writing articles, blogs, creating videos, and case studies that resonate with a global audience. • Utilizing webinars and whitepapers to showcase expertise. • Repurposing content for maximum reach. – Interactive Activity: Participants draft an outline for a blog post or case study targeting global clients. |
| 15:15 – 16:15 | Session 5 – Running Targeted Digital Campaigns – Key Topics: • Basics of paid advertising: Google Ads and LinkedIn Ads. • Creating campaigns for lead generation and brand awareness. • Measuring success through KPIs and analytics. – Practical Exercise: Participants design a mock digital ad campaign with specific goals. |
| 16:15 – 16:30 | Tea Break |
| 16:30 – 17:30 | Session 6 – Strategies for Client Conversion and Retention – Key Topics: • Building trust with international clients through virtual consultations. • The role of automation tools (email workflows, CRMs) in client onboarding. • Maintaining long-term relationships through digital engagement. – Case Study Discussion: Real-world success stories of Indian CA firms gaining global clients through digital marketing. |
| 17:30 – 18:00 | Closing Session – Action Plan: Each participant creates a 30-day digital marketing strategy for their firm. – Q&A Session: Open forum for attendees to address specific challenges. – Certificate Distribution: Participants receive certificates of completion. – Vote of Thanks: Recap of the day and next steps. |
| 18:00 Onwards | Informal Networking |
Loved the way how it was organized and not being limited to a business event with an element of yoga and fulfilling performances by the NGO kids. All the speakers were beyond excellent in sharing their personal experiences and strategies.
Mansi
The event, due to being a small gathering, had its own USP of close networking among likeminded professionals in a transparent manner. I am still connected with few whom I met here, on regular basis.
Abhishek
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